Grimm’s #ShirtlessRage Twitter Campaign Pays Off; See a Revealing Deleted Scene Featuring Sasha Roiz
After Elton
http://www.afterelton.com/tv/2012/10/shirtless-sasha-roiz-on-grimm
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If you’re a fan of “Grimm” on NBC and follow Sasha Roiz, one of its stars, on Twitter, then you know all about the #ShirtlessRage campaign to get NBC to air a deleted scene that features him. We have all the details here… along with the newly released scene.
The After Elton site summed it up best:
A scene from the “Over My Dead Body” episode ended up on the cutting room floor, and the writer, Spiro Skentzos, turned to social media to get the scene seen. The campaign was not about his ego but rather the importance of the scene because it fed into the heavy mythology of the series. The fact that the scene also happened to include Roiz, one of the show’s sexiest stars, sans shirt and in bed with guest star Alice Evans was just an added bonus for his fans.
Disappointed that the scene had been cut, Skentzos did what many of us might do in the modern age when something disappointing happens – he turned to Twitter and vented via tweet over the scene’s demise from his episode. And voila! A campaign was born!
And what better way for Skentzos to engage fans of the show than to utilize the shirtlessness of the hunky Roiz by hashtagging the campagin #shirtlessrage? (The shirtless rage reference is from a scene earlier this season when Roiz’s character drank a strange concoction and viciously – and magnificently – ripped his shirt off in a rage.)
The goal of the campaign, which also was cross-posted on the show’s Facebook page, was essentially to get the attention of NBC so they’d post the deleted scene, and it worked! Check it out below.
For more be sure to check out “Grimm” on NBC.com (where full episodes are available for viewing), “like” “Grimm” on Facebook, and follow “Grimm” on Twitter.
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