HBO and Dark Horse Announce Game of Thrones Merchandise Partnership

Steve Barton |

Nov 11, 2011

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We’ve been on the fence as far as covering the wildly popular “Game of Thrones”, just mentioning the show here and there as it’s seemed appropriate, but this latest news to cross our desk is just too cool to ignore: Dark Horse Deluxe is partnering with HBO on a vast “Game of Thrones” product line debuting in the spring of 2012, leading up to the show’s second season premiere in April. Read on for the details!

From the Press Release:
Licensed product categories derived from the series will span a large range, including statues, busts, and action figures; prop and jewelry replicas; and barware, stationery, and other collectibles. This exciting new line of products debuts with a range of branded magnets, patches, playing cards, coaster sets, and more.

“We are delighted to be part of HBO’s licensing roster for ‘Game of Thrones’. We are big fans of the television adaptation,” said Dark Horse’s VP of Product Development, David Scroggy. “We are working closely with HBO to develop a line of products inspired by the series that will delight the fan base.”

Look for the first round of items in Diamond’s January Previews catalog; they will arrive in specialty retailers everywhere in March of 2012.

Based on the best-selling fantasy book series A Song of Ice and Fire by George R. R. Martin, ‘Game of Thrones’ debuted on HBO in March 2011. In a land where summers span decades and winters can last a lifetime, trouble is brewing. From the scheming south and the savage eastern lands, to the frozen north and the ancient Wall that protects the realm from the darkness beyond, two powerful families are engaged in a deadly cat-and-mouse game for control of the Seven Kingdoms of Westeros. As betrayal, lust, intrigue, and supernatural forces shake the four corners of the Kingdoms, their bloody struggle for the Iron Throne will have unforeseen and far-reaching consequences.