Unlucky Weekend for Friday the 13th
A steep drop-off in box office is not all that surprising after a film opens to huge numbers, but an 80% drop-off? That cuts worse than a machete to the head. Jason must have worn out his lower half doing all that running in his new film because he sure doesn’t have any legs.
Platinum Dunes’ “>Friday the 13th reboot helped break box office records last weekend with a near $50 million President’s Day weekend haul. The second weekend’s take saw Jason being the one getting mauled, down a whopping 80% with a paltry $7,825,000, according to Box Office Mojo. From first place to sixth and not even able to claim the top horror movie spot either since “>Coraline out grossed it this weekend.
So what the heck happened? Did just about everyone that planned to see the movie in theaters go last weekend? Was the word of mouth disappointing enough to drive people off, at least until the DVD release? Did none of the people that did like it still not like it enough to go back a second time? Could it be that Jason is just no match for Tyler Perry? Or Slumdog Millionaire? Or He’s Just Not That Into You? Or Taken?
Butane hated the joke I made at the end of our “>Friday the 13th edition of Dinner For Fiends about how if you wanted to see a good thriller that has teens, sex, drugs, and an unstoppable badass who kills everyone that gets in his way you should go see Taken instead, but if you look at the numbers, that’s exactly what people are doing in droves.
I’m sure Platinum Dunes is crying all the way to the bank since “Extreme Makeover: Jason Edition” is already well on its way to being a moneymaker and will most likely make even more when the DVD arrives. Still, a colossal drop in box office like this is something to give everyone involved some pause.
Now how long until we finally get Tyler Perry Goes to Hell: The Final Madea?
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