Scouts Guide and Paranormal Activity: The Ghost Dimension Coming to VOD Early
Groundbreaking is a word that comes to mind when discussing Paramount’s release strategy for Scouts Guide to the Zombie Apocalypse (review) and Paranormal Activity: The Ghost Dimension (review), as both films hit limited theaters ahead of a VOD roll-out shortly thereafter.
Per Deadline, the home video experiment will see Scouts Guide hitting VOD just 39 days after it landed in theaters, and Ghost Dimension will be available for digital streaming after 53 days. The former comes home on December 8th, while the latter leaps off the big screen on December 15th.
The studio’s deal with chains including AMC Theatres, Cineplex Entertainment, National Amusements, Alamo Drafthouse Cinema, Southern Theatres, and Landmark Cinemas allowed it to send the titles to home video 17 days after they were shown in fewer than 300 domestic theaters.
“This flexible distribution model allows us to maximize the revenue potential of these films, satisfy consumer demand through legitimate digital access, while respecting and preserving an exclusive theatrical window,” says Paramount’s President of Worldwide Distribution and Marketing Megan Colligan.
In Scouts Guide to the Zombie Apocalypse, three Scouts and lifelong friends join forces with one bad-ass cocktail waitress to become the world’s most unlikely team of heroes. When their peaceful town is ravaged by a zombie invasion, they’ll fight for the badge of a lifetime and put their scouting skills to the test to save mankind from the undead.
The Paranormal Activity franchise comes to an end with The Ghost Dimension, which follows a new family who move into a house and discover a video camera and a box of tapes in the garage. When they look through the camera’s lens, they begin to see the paranormal activity happening around them – including the re-emergence of young Kristi and Katie.
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