Relax with Saw at a Mall Near You!
Been walking around all day? Exhausted and need a break? Why not head over to a Saw-themed leisure centre and have your back “worked” on!? Sounds like fun? Read on!
From the Press Release:
Parques Reunidos, one of the leading leisure park operators in the world, and Lionsgate (NYSE:LGF), a premier next generation global content leader, have reached a strategic agreement to develop Lionsgate branded leisure centres in high traffic shopping areas. These leisure centres will bring to life some of Lionsgate’s top film and television properties, such as The Hunger Games, the Saw franchise, Now You See Me, “Orange Is the New Black,” and “Nashville.”
Lionsgate’s global entertainment properties encompass highly recognizable brands such as The Hunger Games, which has grossed nearly $3 billion in worldwide box office, and the Saw franchise, one of the highest grossing horror franchises of all time with the next installment slated for release next year. The groundbreaking television series “Orange Is the New Black” and the fan favorite drama “Nashville” have six Emmy Awards® between them and are watched around the world. By expanding its footprint in the young adult market, where Lionsgate’s properties have been highly successful, Parques Reunidos hopes to diversify and expand upon its strong family audience.
The development of leisure centres in shopping malls and high traffic shopping areas represents one of the main growth strategies of Parques Reunidos. The company is currently negotiating the development of a total of 20 centres over the coming years, in addition to the five agreements already signed with the Thader Shopping Mall (Murcia), Dolce Vita Tejo (Lisbon), intu Lakeside (London), and the two at Madrid Xanadú that will be ready to open the following months.
Fernando Eiroa, CEO of Parques Reunidos, indicated, “This agreement enables us to continue growing by using one of the strongest tools for international expansion, leisure centres in shopping malls and high traffic shopping areas, and we are doing this hand in hand with Lionsgate, one of the most successful film and television production companies in the world.”
“This agreement joins those already signed in recent months and highlights the speed and efficacy with which we are closing major alliances. This enables us to accelerate our growth and consolidate our leadership of the sector,” he added.
Jenefer Brown, SVP, Location Based Entertainment at Lionsgate, said of the partnership, “We’re excited to be partnering with Parques Reunidos. They have proven success in the leisure market, and we feel they are the perfect partners to help us bring fans closer to the properties they love through these compelling, innovative experiences.”
Categorized:News
