The Poster for Stephen King’s The Dark Tower Hides the Titular Object in Plain Sight

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An official poster for the upcoming film adaptation of Stephen King’s The Dark Tower has been released and it hides the titular tower in plain sight. When viewed normally, the poster appears to show a world that is upside down, one where Roland (Idris Elba) and Jake are seemingly standing on nothing while the Man in Black (Matthew McConaughey) is at the top walking along the street. However, if you do a negative of the image, the white of the sky in the middle becomes stark black and assumes the shape of the Dark Tower itself. Roland and Jake become white silhouettes standing at its base, as though they are ready to enter and defeat whatever evil it holds. To see for yourself, simply head on below to compare the two.

Look for The Dark Tower in theaters on July 28, 2017.

Idris Elba, Matthew McConaughey, Fran Kranz, Abbey Lee, Tom Taylor, and Katheryn Winnick co-star.

Based on the King-penned fantasy series, the film follows a wandering knight who is the last hope of the fallen land of Mid-World. He is charged with finding the Dark Tower while battling his nemesis, the Man in Black.

Nikolaj Arcel directs with Ron Howard and Brian Grazer producing under their Imagine Entertainment banner along with Stephen King and Erica Huggins.

The Dark Tower

Dark Tower

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