‘Halloween Kills’ Will Hit Peacock on Day of Theatrical Release
Universal said today that its release for Halloween Kills will now be a theatrical day-and-date premiere. On October 15, 2021—the day the film hits the big screen—the second Halloween feature from David Gordon Green will also be available to stream on Peacock.
Why the change of plans? Naturally, the lingering effects of the pandemic have made segments of the otherwise movie-going public skittish about returning to theaters. But it’s also worth keeping in mind that Universal has tried this strategy before. Now, it’s chiefly interested in replicating its results.
Deadline‘s Anthony D’Alessandro breaks it down:
“I hear Uni[versal] was happy with Boss Baby 2 on the service, and wanted try this again with Halloween Kills,” D’Alessandro writes. “The movie’s move to a dynamic window has nothing to do with any fears about the delta variant’s future impact on the domestic [box office].”
Also Read: First Reactions to Halloween Kills Are Split
The experiment D’Alessandro’s referring to was Universal’s day-and-date release of The Boss Baby: Family Business on Peacock in July. That film raked in around $57 million at the domestic box office.
With Venom: Let There Be Carnage, No Time to Die, and Dune releasing October 1, 8, and 22 respectively, Halloween Kills will have some cutthroat competition to contend with. With the day-and-date pivot, Universal’s goal is not only to capture stay-at-home horror fans, but to make Halloween Kills‘ opening a bonafide event.
If you don’t know, now you know… here’s the official synopsis of Halloween Kills:
“The Halloween night when Michael Myers returned isn’t over yet.
“Minutes after Laurie Strode (Jamie Lee Curtis), her daughter Karen (Judy Greer) and granddaughter Allyson (Andi Matichak) left masked monster Michael Myers caged and burning in Laurie’s basement, Laurie is rushed to the hospital with life-threatening injuries, believing she finally killed her lifelong tormentor.
“But when Michael manages to free himself from Laurie’s trap, his ritual bloodbath resumes. As Laurie fights her pain and prepares to defend herself against him, she inspires all of Haddonfield to rise up against their unstoppable monster. The Strode women join a group of other survivors of Michael’s first rampage who decide to take matters into their own hands, forming a vigilante mob that sets out to hunt Michael down, once and for all. Evil dies tonight.”
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