KFC Unleashes Gory ‘Evil Dead’-Inspired Short Horror Film About Killer Pizza [Video]
KFC is turning to 80s-inspired horror. The world-famous fried chicken brand recently released a new long-form video campaign in Spain to support their pizza menu. And trust me, you’ll want to watch it. Short horror film “The Massacre” (originally titled “La Masacre“) serves up fresh hot and gory Evil Dead-style mayhem. Check out the full video below.
The gross-out ad campaign was created for KFC by advertisers PS21 and was directed by Spanish filmmaker NYSU. According to Adweek, “The Massacre” was inspired by the films of Sam Raimi, Joe Dante, and Tobe Hooper.
The 14-minute short film tells the story of five friends who drive to a remote cabin for a weekend of fun and debauchery. The cast is an ensemble of familiar horror archetypes who have no idea what messy trouble awaits them. When they arrive at the remote cottage, they discover they’re out of food. That’s when a stack of mysterious pizzas arrive, seemingly from out of nowhere. Once the teens dig in, they’ve dug their own graves.
We were always clear that we didn’t want to make a parody of the genre, nor make fun of it, but to make an incredible piece that respected the codes and rules of the B series. That’s why the most complicated thing was to escape from the ‘vice’ of advertising, where perfection is sought in every shot.
PS21, Adweek
Check out the full short film from KFC right here:
Lastly, what did you think of the KFC 80s-inspired horror short film “The Massacre“? Are you as into horror promos and marketing as we are? Let me know on Twitter via @joshkorngut. I’m always around to chat about all things horror marketing!
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